Kinde Kids

I developed the complete visual identity for Kinde Kids, a children's clothing brand, covering naming, logo, color palette, typography, and brand guidelines. Based on the meaning of 'Kinde,' associated with a kind and gentle child, I created a delicate typographic logo with a smile and a crown symbol, reinforcing joy, imagination, and the playful universe of princes and princesses. The palette combines blue, pink, and orange with secondary tones for applications in print, digital materials, and the baby line. Additionally, I designed and implemented the WordPress e-commerce site, integrating the visual identity into the homepage, product pages, and social media cards, ensuring a cohesive and fun brand presence across all touchpoints.