Unavanti Asset – Website
Case Study
Unavanti Asset — Financial product website (Design Sprint).
01. Design Sprint
The Unavanti Asset project was developed in a 5-day Design Sprint, focused on validating solutions for financial information clarity and intuitive navigation.
UX/UI Designer (Full sprint: understanding, sketching, decision, prototyping, and validation).
02. Understanding the User
Personas & Journey"Civil Engineer, 36. Seeks safe investment but gets frustrated with complex platforms and excessive jargon."
"Tech company from Maringá, looking for reliable and personalized financial solutions for safe growth."
Journey Mapping
Mapping the journey allowed identifying clear opportunities:
- Highlight competitive differentials right on the Home page.
- Organize policy documents in an accessible way.
- Offer clear and personalized reports.
Low Fidelity Prototype
From digital wireframes, I created a navigable prototype to validate the clarity of receivables anticipation info and facilitate navigation between services, differentials, and contact.
View in Figma03. Final Result
UI Design & Accessibility
High Fidelity
The final prototype refined visual hierarchy, consistency, and trust. We simplified navigation and eased access to policies, solutions, and contact sections.
- Reinforced contrast for dark sections
- Clear hierarchy with icons and titles
- Larger buttons and links for desktop and mobile
"An interface that translates financial solidity into digital simplicity."
Rapid validation of ideas and concepts.
Design focused on credibility for investors.